Digital Marketing Strategist & Data Analyst

Turning
data into
growth.

I'm Batuhan Berkdemir - a marketing strategist and data analyst based in Camarillo, CA. I turn complex data into clear, actionable insights that help businesses reach the right audience and grow with purpose.

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Based in Camarillo, CA
Batuhan Berkdemir – Digital Marketing Strategist
3+
Years Exp.
15+
Projects
8+
Clients & Teams
About Me
Batuhan Berkdemir
Who I Am

Hi, I'm Batuhan Berkdemir - a digital marketing strategist and data analyst who believes every click tells a story.

I graduated with a B.S. in Business Administration from CSU Channel Islands and spent the past 3 years working across marketing campaigns, data analysis, tabling, and customer research. I've also served as a Social Media Officer at the CI Run Club, creating content and driving engagement.

My approach is simple: data should drive decisions. I specialize in turning complex information into clear, actionable insights - whether that's optimizing a Google Ads campaign, mapping a customer journey, or building a data visualization that tells a story at a glance.

Outside of work, I enjoy exploring new tools and AI, learning about emerging marketing trends, going out, and gaming. I'm always looking for the next insight, the next pattern, the next way to make something measurably better.

Data-Driven Creative Strategist Growth Focused Detail Oriented Clear Communicator AI-Powered
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What I Do

Services

From data-driven strategy and paid media to customer research and AI-powered analysis - I combine marketing and analytics to help businesses grow.

01

Digital Marketing Strategy

I build data-driven marketing strategies that help businesses reach the right audience and grow with purpose. From audience insights to campaign planning, I focus on clear direction and measurable results.

Brand Strategy Campaign Planning Audience Research
02

Data Analytics & Insights

I turn raw data into clear insights that drive smarter decisions. By analyzing performance and identifying patterns, I help improve marketing effectiveness across every channel.

Data Analysis Performance Tracking Reporting
03

Paid Media & PPC

I create and optimize paid campaigns across platforms like Google Ads and Meta. My focus is on improving reach, engagement, and campaign performance through continuous testing and data-backed decisions.

Google Ads Meta Ads Campaign Optimization
04

Customer & Market Research

I help businesses better understand their audience through qualitative and quantitative research. I translate findings into clear strategic direction for growth and positioning.

Persona Development Customer Insights Journey Mapping
05

Content & Campaign Execution

I support the execution of marketing strategies by creating content and campaigns that connect with target audiences - from social media and email campaigns to landing pages.

Social Media Content Email Campaigns Landing Pages
06

Data Visualization & Storytelling

I simplify complex data into clear visuals and narratives that are easy to understand and act on - making insights accessible to both technical and non-technical audiences.

Data Visualization Infographics Storytelling
07

AI-Powered Marketing & Analysis

I use AI tools to enhance research, content creation, and data analysis - enabling faster insights, smarter decisions, and more efficient marketing workflows.

AI Research Tools Prompt Engineering Data Assistance
08

Event Marketing & Tabling

I engage directly with audiences through events and tabling, representing brands and communicating value in a clear and approachable way that builds real connection.

Event Promotion Audience Engagement On-site Communication
3+
Years of Experience
15+
Projects Completed
2
Hackathon Award Winner
6+
Certifications Earned
Career

Work
Experience

Three years of hands-on experience across digital marketing, data analysis, and campaign execution - always anchored by a belief that data should drive every decision.

Oct 2025 – May 2026
Marketing Intern
Compass Group – Camarillo, CA
Developed and published social media content, monitored performance, and supported campus event promotion across platforms.
  • Developed and published social media content using Canva and CapCut.
  • Monitored engagement and performance across Meta Business Suite and TikTok Studio.
  • Supported planning and execution of campus events and promotional activities.
Oct 2023 – May 2026
Digital Marketing Analyst
CI Solutions – Camarillo, CA
Led end-to-end digital marketing initiatives including email campaigns, paid search, and performance analysis to improve targeting and drive results.
  • Built and deployed email campaigns and landing pages using HubSpot.
  • Managed and optimized Google Ads campaigns for improved performance.
  • Analyzed campaign data to refine targeting strategies and maximize ROI.
  • Conducted competitor research to identify new audience opportunities.
Jun 2025 – May 2026
Student Assistant
ESBI – Camarillo, CA
Supported marketing operations by designing newsletters, creating campaign materials, and improving internal workflow processes.
  • Designed and distributed newsletters to community partners.
  • Created marketing materials to support campaigns and events.
  • Organized internal files and improved team workflow processes.
Jun 2025 – Jul 2025
Student Research Assistant
SURF – Camarillo, CA
Conducted academic research on influencer marketing trends and presented findings at a university research conference.
  • Analyzed influencer marketing case studies to identify trends and insights.
  • Presented research findings at a university conference.
Jun 2022 – Oct 2022
Food & Beverage Assistant
Gurney's Star Island Resort & Marina – Montauk, NY
Delivered high-quality customer service in a fast-paced hospitality environment while managing inventory and supporting daily operations.
  • Delivered high-quality customer service in a fast-paced environment.
  • Managed inventory and supported daily operations.
Selected Work

Portfolio

WEV
View Case Study
Marketing Strategy

Women's Economic Venture

Led marketing initiatives for small businesses by developing campaigns, building digital assets, and delivering tailored solutions based on client needs.

HubSpot Campaign Development Client Strategy
MWK
View Case Study
Strategy

MWK Marketing Strategy

Built a data-driven marketing strategy by analyzing market positioning, defining KPIs, and delivering insights to support business growth and decision-making.

Market Analysis KPI Development Strategic Planning
Frame Gallery
View Case Study
Customer Research

Frame Gallery

Conducted customer research to improve digital growth by developing personas, mapping journeys, and identifying trust and storytelling as key conversion drivers.

Persona Development Journey Mapping Customer Insights
Consortium
View Case Study
Data & Research

Consortium Media

Performed qualitative analysis on interview data to identify patterns and generate insights that supported strategic recommendations.

Dovetail Voyant Tools Qualitative Analysis
Re-Enrollment
View Case Study
Marketing Analytics

Re-Enrollment Campaign

Developed and executed a targeted campaign to re-engage former students by analyzing audience segments, optimizing messaging, and improving outreach performance. Focused on data-backed decisions at every stage of the campaign lifecycle.

Meta Business Suite Data Analysis Campaign Optimization
Outreach Ads
View Case Study
Paid Media

University Outreach & Digital Ads

Supported outreach campaigns by developing keyword strategies, launching ads, and optimizing performance to improve visibility and engagement.

Google Ads SEO Campaign Optimization
CBCFCU
View Case Study
Market Research

CBCFCU – OceanAir

Conducted research and competitive analysis to identify customer preferences and improve financial service offerings for a credit union.

Market Research Competitive Analysis Customer Insights
TOArts
View Case Study
Research & Data

TOArts – Thousand Oaks Arts

Designed a system to measure student development by building survey frameworks and creating scalable models for long-term impact tracking.

Survey Design Program Evaluation Data Structuring
Capabilities

Skills & Tools

The stack I work with daily - from strategy and paid media to data analysis, visualization, and AI-powered workflows.

Marketing & Growth
Digital Marketing Strategy95%
Paid Media (Google & Meta)88%
Email Marketing (HubSpot)90%
SEO & Keyword Strategy82%
Analytics & Data
Data Analysis & Reporting92%
Data Visualization90%
Python (Pandas & Visualization)80%
Qualitative Research85%
Strategic & Soft Skills
KPI Development & Tracking93%
Data Storytelling92%
Client Communication90%
Cross-functional Collaboration88%
HubSpot
Google Ads
Meta Business Suite
Google Analytics
Canva
CapCut
Figma
Trello
Dovetail
Python
TikTok Studio
Voyant Tools
AI Research Tools
Prompt Engineering
Excel
Microsoft Office
Background

Education

Degree
August 2023 – May 2026
B.S. Business Administration
California State University Channel Islands
Focused on marketing strategy, data analysis, and business management. Active in research programs and campus organizations including CI Run Club (Social Media Officer).
Award
2026
Plot-A-Thon – Best Overall (Grad/Alum)
CSU Channel Islands
Led data analysis and visualization in a top-performing team project. Analyzed and transformed complex datasets using Python, built insight-driven visualizations for non-technical audiences, and received Best Overall for clarity, impact, and effectiveness.
Award
2025
Plot-A-Thon – Best Data Cleaning & Best Python Visualization
CSU Channel Islands
Delivered a high-impact data analysis project focused on visitor behavior and conservation insights. Cleaned and structured complex datasets in Python, developed visualizations and infographics, and was awarded in two categories.
Credentials

Certifications

Google
Ask Questions to Make Data-Driven Decisions
Issued 2026
Google
AI Certificate
Issued 2026
HubSpot
Social Media Marketing Certification
Issued 2025
LinkedIn
Google Ads Training
Issued 2025
LinkedIn
Excel
Issued 2025
UC Irvine
Project Management
Issued 2020
Social Proof

What People Say

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Get In Touch

Let's build something
worth measuring.

Email
[email protected]
Location
Camarillo, CA